diff --git a/README.md b/README.md
index cb13a90..0a53220 100644
--- a/README.md
+++ b/README.md
@@ -28,7 +28,7 @@ AWS_SECRET_ACCESS_KEY="<xxx>"
 AWS_S3_BUCKET_NAME="<xxx>"
 
 # This is the FQDN of your storage server, e.g. `storage.example.com`.
-# You can leave it blank when working against AWS S3.
+# Do not set this when working against AWS S3.
 # AWS_ENDPOINT="<xxx>"
 
 ########### BACKUP PRUNING
diff --git a/src/backup.sh b/src/backup.sh
index 33358be..cc679bb 100644
--- a/src/backup.sh
+++ b/src/backup.sh
@@ -12,7 +12,7 @@ function info {
   echo -e "\n[INFO] $1\n"
 }
 
-info "Backup starting"
+info "Preparing backup"
 DOCKER_SOCK="/var/run/docker.sock"
 
 if [ -S "$DOCKER_SOCK" ]; then
@@ -25,12 +25,12 @@ if [ -S "$DOCKER_SOCK" ]; then
   CONTAINERS_TO_STOP_TOTAL="$(cat $TEMPFILE | wc -l)"
   CONTAINERS_TOTAL="$(docker ps --format "{{.ID}}" | wc -l)"
   rm "$TEMPFILE"
-  echo "$CONTAINERS_TOTAL containers running on host in total"
-  echo "$CONTAINERS_TO_STOP_TOTAL containers marked to be stopped during backup"
+  echo "$CONTAINERS_TOTAL containers running on host in total."
+  echo "$CONTAINERS_TO_STOP_TOTAL containers marked to be stopped during backup."
 else
   CONTAINERS_TO_STOP_TOTAL="0"
   CONTAINERS_TOTAL="0"
-  echo "Cannot access \"$DOCKER_SOCK\", won't look for containers to stop"
+  echo "Cannot access \"$DOCKER_SOCK\", won't look for containers to stop."
 fi
 
 if [ "$CONTAINERS_TO_STOP_TOTAL" != "0" ]; then
@@ -57,9 +57,9 @@ fi
 
 if [ ! -z "$AWS_S3_BUCKET_NAME" ]; then
   info "Uploading backup to remote storage"
-  echo "Will upload to bucket \"$AWS_S3_BUCKET_NAME\""
+  echo "Will upload to bucket \"$AWS_S3_BUCKET_NAME\"."
   mc cp "$BACKUP_FILENAME" "backup-target/$AWS_S3_BUCKET_NAME"
-  echo "Upload finished"
+  echo "Upload finished."
 fi
 
 if [ -f "$BACKUP_FILENAME" ]; then
@@ -68,7 +68,7 @@ if [ -f "$BACKUP_FILENAME" ]; then
 fi
 
 info "Backup finished"
-echo "Will wait for next scheduled backup"
+echo "Will wait for next scheduled backup."
 
 if [ ! -z "$BACKUP_RETENTION_DAYS" ]; then
   info "Pruning old backups"
@@ -76,18 +76,19 @@ if [ ! -z "$BACKUP_RETENTION_DAYS" ]; then
 
   rule_applies_to=$(mc rm --fake --recursive -force --older-than "${BACKUP_RETENTION_DAYS}d" "backup-target/$bucket" | wc -l)
   if [ "$rule_applies_to" == "0" ]; then
-    echo "No backups found that match the configured retention period. Doing nothing."
+    echo "No backups found older than the configured retention period of $BACKUP_RETENTION_DAYS days."
+    echo "Doing nothing."
     exit 0
   fi
 
-  available=$(mc ls "backup-target/$bucket" | wc -l)
+  total=$(mc ls "backup-target/$bucket" | wc -l)
 
-  if [ "$rule_applies_to" == "$available" ]; then
-    echo "Using a retention of $BACKUP_RETENTION_DAYS days would prune all currently existing backups, will not continue."
+  if [ "$rule_applies_to" == "$total" ]; then
+    echo "Using a retention of ${BACKUP_RETENTION_DAYS} days would prune all currently existing backups, will not continue."
     echo "If this is what you want, please remove files manually instead of using this script."
     exit 1
   fi
 
   mc rm --recursive -force --older-than "${BACKUP_RETENTION_DAYS}d" "backup-target/$bucket"
-  echo "Successfully pruned all backups older than ${BACKUP_RETENTION_DAYS} days"
+  echo "Successfully pruned ${rule_applies_to} backups older than ${BACKUP_RETENTION_DAYS} days."
 fi
diff --git a/src/entrypoint.sh b/src/entrypoint.sh
index 34e12be..30c93de 100644
--- a/src/entrypoint.sh
+++ b/src/entrypoint.sh
@@ -27,9 +27,9 @@ source env.sh
 mc alias set backup-target "https://$AWS_ENDPOINT" "$AWS_ACCESS_KEY_ID" "$AWS_SECRET_ACCESS_KEY"
 
 # Add our cron entry, and direct stdout & stderr to Docker commands stdout
-echo "Installing cron.d entry with expression $BACKUP_CRON_EXPRESSION"
+echo "Installing cron.d entry with expression $BACKUP_CRON_EXPRESSION."
 echo "$BACKUP_CRON_EXPRESSION backup 2>&1" | crontab -
 
 # Let cron take the wheel
-echo "Starting cron in foreground"
+echo "Starting cron in foreground."
 crond -f -l 8