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homepage/content/articles/0100-matomo.md
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@ -27,7 +27,7 @@ On the technical side, the following issues are particularly apparent. Installin
### Operators and users as equal parties ### Operators and users as equal parties
To address the above mentioned issues we develop a fair, self hosted and lightweigt web analytics tool that treats operators and users as equal parties. It is called Offen and is [available as a production ready version.](https://www.offen.dev/get-started/) To address the above mentioned issues we develop a fair, self hosted and lightweigt web analytics tool that treats operators and users as equal parties. It is called Offen and is [available as a production ready version.](/get-started/)
*Offen's default is to NOT collect any data.* Usage data is collected after opt-in only. If users choose to opt in, they have full access to their data. They can delete it any time or opt out completly. *Offen's default is to NOT collect any data.* Usage data is collected after opt-in only. If users choose to opt in, they have full access to their data. They can delete it any time or opt out completly.
@ -50,7 +50,7 @@ Our strict focus on data protection also means that there are some Matomo featur
We hope this overview helps you to get a better insight into the topic of fair web analytics. If you are passionate about ethical software and want *a truly lightweight and privacy focused alternative to Matomo* you should give Offen a try. Why not let both run parallel for a while and then see how it feels? We are looking forward to your [feedback.](mailto:hioffen@posteo.de) We hope this overview helps you to get a better insight into the topic of fair web analytics. If you are passionate about ethical software and want *a truly lightweight and privacy focused alternative to Matomo* you should give Offen a try. Why not let both run parallel for a while and then see how it feels? We are looking forward to your [feedback.](mailto:hioffen@posteo.de)
Find further information in our [explainer](https://www.offen.dev/#bg-explainer), test it on your system or get everything you need to use Offen in production. Find further information in our [explainer](/#bg-explainer), test it on your system or get everything you need to use Offen in production.
<div class="flex flex-wrap justify-center mt4 mb6"> <div class="flex flex-wrap justify-center mt4 mb6">
<div class="w-100 w-40-ns mh0 mb3 mb0-ns mr3-ns"> <div class="w-100 w-40-ns mh0 mb3 mb0-ns mr3-ns">

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homepage/content/articles/0120-opt-in-quality.md
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@ -13,13 +13,13 @@ bottom_cta: matomo
### Fair web analytics ### Fair web analytics
A key feature of our fair and open web analytics tool [Offen](https://www.offen.dev/get-started/) is that data will only be collected after website users have opted in. This is absolutely necessary for a fair data transfer, but also comes with another, not so obvious implication. A key feature of our fair and open web analytics tool [Offen](/get-started/) is that data will only be collected after website users have opted in. This is absolutely necessary for a fair data transfer, but also comes with another, not so obvious implication.
Collecting data only with *user consent has a significant impact on the quality of analytics* insights, especially for operators of smaller websites. Collecting data only with *user consent has a significant impact on the quality of analytics* insights, especially for operators of smaller websites.
### Analyzing our own turf ### Analyzing our own turf
Our own homepage [offen.dev](https://www.offen.dev/), on which of course an Offen instance is installed, can be described as rather small. It currently has an average of 280 unique users after opt-in and 660 verified page views per month. Our own homepage [offen.dev](/), on which of course an Offen instance is installed, can be described as rather small. It currently has an average of 280 unique users after opt-in and 660 verified page views per month.
We estimate our opt-in rate, meaning the percentage of website users who agree to the data collection, to be about 40%. This figure is a subjective estimate and derived solely from the personal feedback of a relatively small group of test users. We estimate our opt-in rate, meaning the percentage of website users who agree to the data collection, to be about 40%. This figure is a subjective estimate and derived solely from the personal feedback of a relatively small group of test users.
@ -75,4 +75,4 @@ This is why the use of all available data is not the way to do better web analyt
If you are looking for a self hosted as well as lightweight alternative to common web analytics tools and want to optimize your website for quality you should give Offen a try. Why not let it run parallel to your current tool for a while and then see how it feels? We are looking forward to your feedback. If you are looking for a self hosted as well as lightweight alternative to common web analytics tools and want to optimize your website for quality you should give Offen a try. Why not let it run parallel to your current tool for a while and then see how it feels? We are looking forward to your feedback.
Give it a spin with our [demo](https://www.offen.dev/try-demo/) or directly head to our [get started](https://www.offen.dev/get-started/) section. Give it a spin with our [demo](/try-demo/) or directly head to our [get started](/get-started/) section.

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homepage/content/articles/0140-privacy-cookies.md
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@ -37,7 +37,7 @@ In case your conclusion is that you do need to collect the data, don't be afraid
Regulations around data protection and collection often distinguish essential and non-essential features, and this makes a lot of sense. If a user can log in to your service and you have to store a session identifier in a cookie to enable this, it is perfectly fine to do so without consent. Having to provide credentials over and over again for every request made against your server would render your service unusable, hence it is an essential feature. Regulations around data protection and collection often distinguish essential and non-essential features, and this makes a lot of sense. If a user can log in to your service and you have to store a session identifier in a cookie to enable this, it is perfectly fine to do so without consent. Having to provide credentials over and over again for every request made against your server would render your service unusable, hence it is an essential feature.
Non-essential features are usually revolving around performance and analytics. Collecting analytics data for a website definitely is not required for the user to use your service. This means it is non-essential usage and you should be asking for consent before doing so. Regulations around this topic only cover cookies, but taking privacy seriously, you would apply this principle to all techniques. On a side note, [quantity does not necessarily mean quality in web analytics](https://www.offen.dev/blog/opt-in-quality/). Non-essential features are usually revolving around performance and analytics. Collecting analytics data for a website definitely is not required for the user to use your service. This means it is non-essential usage and you should be asking for consent before doing so. Regulations around this topic only cover cookies, but taking privacy seriously, you would apply this principle to all techniques. On a side note, [quantity does not necessarily mean quality in web analytics](/blog/opt-in-quality/).
Most importantly, both essential and non-essential segments require making sure their technical implementation is secure and respects user privacy as much as possible. Most importantly, both essential and non-essential segments require making sure their technical implementation is secure and respects user privacy as much as possible.

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homepage/content/articles/0180-analyticstxt.md
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@ -15,7 +15,7 @@ The variety of data protection regulations and the range of methods used to coll
### Learning from building Offen ### Learning from building Offen
We recently drafted a standards proposal that allows websites and services to disclose information about their use of analytics software and user tracking. As this is related to our work on [Offen](https://www.offen.dev/), we wanted to provide some insight here into our motives, implementation and state of affairs on this matter. We recently drafted a standards proposal that allows websites and services to disclose information about their use of analytics software and user tracking. As this is related to our work on [Offen](/), we wanted to provide some insight here into our motives, implementation and state of affairs on this matter.
Offen is a fair web analytics software that treats operators and users as equal parties. Operators can self-host Offen and gain insights about how users interact with their services while ensuring that users remain in full control over their data. Offen is a fair web analytics software that treats operators and users as equal parties. Operators can self-host Offen and gain insights about how users interact with their services while ensuring that users remain in full control over their data.
@ -27,7 +27,7 @@ In the course of the development of our software, we came across a fundamental p
### What today's web lacks ### What today's web lacks
Sure, terms like "data protection", "privacy-focused" or "privacy-friendly" are widespread and appear reliably in consent banners and privacy statements of of websites and services. But what do they actually [stand for?](https://www.offen.dev/blog/privacy-friendly-and-fair-web/) Sure, terms like "data protection", "privacy-focused" or "privacy-friendly" are widespread and appear reliably in consent banners and privacy statements of of websites and services. But what do they actually [stand for?](/blog/privacy-friendly-and-fair-web/)
In many cases, users still don't know what data is being collected and how it is being used. This leaves them confused about their situation and does not help to reduce the underlying mistrust towards operators and the web in general. In many cases, users still don't know what data is being collected and how it is being used. This leaves them confused about their situation and does not help to reduce the underlying mistrust towards operators and the web in general.

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homepage/content/articles/0210-offen-protocol.md
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@ -55,7 +55,7 @@ The Offen Protocol is designed to be used in a server/client setup where both th
The Offen Protocol explicitly does not prescribe anything about what kind of data is being shared between clients and the server and how the server models and stores the data itself. The only hard requirement is the use of a user identifier that is handled using HTTP cookies. This also means the protocol is not a good fit when the client is not a browser. The Offen Protocol explicitly does not prescribe anything about what kind of data is being shared between clients and the server and how the server models and stores the data itself. The only hard requirement is the use of a user identifier that is handled using HTTP cookies. This also means the protocol is not a good fit when the client is not a browser.
Using cookies might sound invasive at first sight, yet if you evaluate the options on the table without any bias, it is [the most privacy friendly, secure and robust option](https://www.offen.dev/blog/privacy-cookies/) there is. Collection of usage data requires the user to consent in any case, so to us, there is no reason not to use this approach. Using cookies might sound invasive at first sight, yet if you evaluate the options on the table without any bias, it is [the most privacy friendly, secure and robust option](/blog/privacy-cookies/) there is. Collection of usage data requires the user to consent in any case, so to us, there is no reason not to use this approach.
### The specification ### The specification