diff --git a/homepage/content/pages/404.md b/homepage/content/pages/404.md
index 2fdf0cd..80040fc 100644
--- a/homepage/content/pages/404.md
+++ b/homepage/content/pages/404.md
@@ -1,4 +1,4 @@
-title: Page not found | Offen
+title: Page not found | Offen Fair Web Analytics
 description: This link isn’t working.
 save_as: 404.html
 no_stats: true
diff --git a/homepage/content/pages/about.md b/homepage/content/pages/about.md
index 1dbf60c..95b95c2 100644
--- a/homepage/content/pages/about.md
+++ b/homepage/content/pages/about.md
@@ -1,4 +1,4 @@
-title: About | Offen
+title: About | Offen Fair Web Analytics
 description: Who we are, what we do, who supports us and how you can can get in touch.
 slug: about
 bottom_cta: fair
diff --git a/homepage/content/pages/get-started.md b/homepage/content/pages/get-started.md
index fcc8204..4d44d15 100644
--- a/homepage/content/pages/get-started.md
+++ b/homepage/content/pages/get-started.md
@@ -1,12 +1,14 @@
-title: Get started | Offen
+title: Get started | Offen Fair Web Analytics
 description: Want to collect usage statistics transparently? Like to contribute as a developer? Download our latest release and learn how to run, use and develop Offen.
 slug: get-started
 template: getstarted
 sitemap_priority: 0.8
 
-We optimize Offen to be as simple and easy for everyone to self host. *No additional software is required to run an instance* and hardware requirements are minimal. A basic VPS or even a Raspberry Pi will be all you need to get started.
+We optimize Offen Fair Web Analytics to be as simple and easy for everyone to self host.
 
-Choose your preferred way of running Offen below. Be sure to check out our [Docs][Docs] as well. If you get stuck or need help, [file an issue][gh-issues], [tweet (@hioffen)][twitter] or [email][email].
+*No additional software is required to run an instance* and hardware requirements are minimal. A basic VPS or even a Raspberry Pi will be all you need to get started.
+
+Choose your preferred way of running Offen Fair Web Analytics below. Be sure to check out our [Docs][Docs] as well. If you get stuck or need help, [file an issue][gh-issues], [tweet (@hioffen)][twitter] or [email][email].
 
 [Docs]: https://docs.offen.dev/running-offen/?utm_campaign=get-started
 [gh-issues]: https://github.com/offen/offen/issues
diff --git a/homepage/content/pages/index.md b/homepage/content/pages/index.md
index 7f0fd91..4cde4fc 100644
--- a/homepage/content/pages/index.md
+++ b/homepage/content/pages/index.md
@@ -1,4 +1,4 @@
-title: Fair web analytics | Offen
+title: Offen Fair Web Analytics
 description: Let your users access their data. Gain valuable insights at the same time. Open, lightweight, self hosted and free.
 save_as: index.html
 template: index
diff --git a/homepage/content/pages/legal-privacy.md b/homepage/content/pages/legal-privacy.md
index c127195..d108b8b 100644
--- a/homepage/content/pages/legal-privacy.md
+++ b/homepage/content/pages/legal-privacy.md
@@ -1,4 +1,4 @@
-title: Legal & Privacy | Offen
+title: Legal & Privacy | Offen Fair Web Analytics
 description: Information on the use of website analytics, external hosting and data processing in general.
 slug: legal-privacy
 exclude_from_sitemap: true
diff --git a/homepage/content/pages/lp-access.md b/homepage/content/pages/lp-access.md
index ec8875a..db479a4 100644
--- a/homepage/content/pages/lp-access.md
+++ b/homepage/content/pages/lp-access.md
@@ -1,4 +1,4 @@
-title: Let your users access their data. | Offen
+title: Let your users access their data. | Offen Fair Web Analytics
 description: A fair web analytics tool that treats operators and users as equal parties.
 slug: user-data-access
 template: lp-access
diff --git a/homepage/content/pages/lp-matomo.md b/homepage/content/pages/lp-matomo.md
index acacaca..54896c0 100644
--- a/homepage/content/pages/lp-matomo.md
+++ b/homepage/content/pages/lp-matomo.md
@@ -1,4 +1,4 @@
-title: A truly privacy focused Matomo alternative | Offen
+title: A truly privacy focused Matomo alternative | Offen Fair Web Analytics
 description: There is room for improvement with Matomos decisions regarding privacy.
 slug: matomo-alternative
 template: lp-matomo
diff --git a/homepage/content/pages/try-demo.md b/homepage/content/pages/try-demo.md
index c915010..e35632e 100644
--- a/homepage/content/pages/try-demo.md
+++ b/homepage/content/pages/try-demo.md
@@ -1,10 +1,10 @@
-title: Try demo | Offen
+title: Try demo | Offen Fair Web Analytics
 description: Test drive Offen on your system today.
 slug: try-demo
 template: trydemo
 sitemap_priority: 0.1
 
-Offen always respects your data, which is why *we don't offer a live demo showing you data of real users.* However, it's really easy to get a demo that is populated with random usage data up and running on your system.
+Offen Fair Web Analytics always respects your data, which is why *we don't offer a live demo showing you data of real users.* However, it's really easy to get a demo that is populated with random usage data up and running on your system.
 
 If you get stuck or need help, [file an issue][gh-issues], [tweet (@hioffen)][twitter] or [email][email]. Be sure to check out our [Docs][Docs] as well.
 
diff --git a/homepage/theme/templates/archives.html b/homepage/theme/templates/archives.html
index d03e4b0..00c68c7 100644
--- a/homepage/theme/templates/archives.html
+++ b/homepage/theme/templates/archives.html
@@ -1,6 +1,6 @@
 {% extends "base.html" %}
 
-{% set title = 'Fair Analytics Blog | Offen' %}
+{% set title = 'Fair Analytics Blog | Offen Fair Web Analytics' %}
 {% set description = 'We are Frederik and Hendrik. Here we post about how we are building a fair and open web analytics tool and what we discovered along the way.' %}
 {% set href = 'blog/' %}
 {% set no_stats = False %}
diff --git a/homepage/theme/templates/base.html b/homepage/theme/templates/base.html
index 962e8b7..3efc159 100644
--- a/homepage/theme/templates/base.html
+++ b/homepage/theme/templates/base.html
@@ -99,7 +99,7 @@
                 <p class="ma0">
                   <a class="b link dim cclr-fnt-black-mid" href="/">Offen</a>
                 </p>
-                <p class="ma0">Fair web analytics</p>
+                <p class="ma0">Fair Web Analytics</p>
               </div>
               <div class="w-25-l mt3 mr3">
               </div>
diff --git a/homepage/theme/templates/getstarted.html b/homepage/theme/templates/getstarted.html
index d247a63..8ce05c3 100644
--- a/homepage/theme/templates/getstarted.html
+++ b/homepage/theme/templates/getstarted.html
@@ -22,22 +22,22 @@
         </p>
         <a class="w-100 w5-ns tc b link dim ph4 pv2 dib b--solid bw2 cclr-brd-black-mid mb5 white cclr-bg-black-mid" href="{{ RELEASE_DIRECT_URL }}" rel="noopener">Download</a>
         <p class="lh-title ma0 mb2 gray">
-          Offen as a Docker image
+          Our Docker image
         </p>
         <a class="w-100 w5-ns tc b link dim ph4 pv2 dib b--solid bw2 cclr-brd-black-mid mb5 white cclr-bg-black-mid" href="{{ DOCKER_DIRECT_URL }}" target="_blank" rel="noopener">Deploy with Docker</a>
 
         <p class="lh-title ma0 mb2 gray">
-          Your own Offen instance on Heroku
+          Your own instance on Heroku
         </p>
         <a class="w-100 w5-ns tc b link dim ph4 pv2 dib b--solid bw2 cclr-brd-black-mid mb5 white cclr-bg-black-mid" href="{{ HEROKU_DIRECT_URL }}" target="_blank" rel="noopener">Deploy to Heroku</a>
 
         <p class="lh-title ma0 mb2 gray">
-          Your own Offen instance on Uberspace
+          Your own instance on Uberspace
         </p>
         <a class="w-100 w5-ns tc b link dim ph4 pv2 dib b--solid bw2 cclr-brd-black-mid mb5 white cclr-bg-black-mid" href="{{ UBERSPACE_DIRECT_URL }}" target="_blank" rel="noopener">Deploy to Uberspace</a>
 
         <p class="lh-title ma0 mb2 gray">
-          Offen as a YunoHost application
+          YunoHost application
         </p>
         <a class="w-100 w5-ns tc b link dim ph4 pv2 dib b--solid bw2 cclr-brd-black-mid mb6 white cclr-bg-black-mid" href="{{ YUNOHOST_DIRECT_URL }}" target="_blank" rel="noopener">Install with YunoHost</a>
       </div>
@@ -49,7 +49,7 @@
       </h3>
       <div class="flex flex-column items-center">
         <p class="lh-title ma0 mb2 gray">
-          Details on how to<br> install and run Offen
+          Details on how to install<br> and run Offen Fair Web Analytics
         </p>
         <a class="w-100 w5-ns tc b link dim ph4 pv2 dib b--solid bw2 cclr-brd-black-mid mb5 cclr-fnt-black-mid" href="{{ DOCS_GETSTARTED_URL_CAMPAIGN }}" target="_blank" rel="noopener">Open Docs</a>
       </div>
diff --git a/homepage/theme/templates/index.html b/homepage/theme/templates/index.html
index 7cfb917..1bd38c4 100644
--- a/homepage/theme/templates/index.html
+++ b/homepage/theme/templates/index.html
@@ -601,9 +601,9 @@
                       <tr>
                         <td class="wx-table-a truncate pt2 pb3 pl2 pr1"></td>
                         <td class="wx-table-b truncate pt2 pb3 pl2 pr1 gray">Google Analytics</td>
-                        <td class="wx-table-b truncate pt2 pb3 pl2 pr1 gray">Matomo</br>On-Premise</td>
+                        <td class="wx-table-b truncate pt2 pb3 pl2 pr1 gray">Matomo<br>On-Premise</td>
                         <td class="wx-table-c truncate pt2 pb3 pl2 pr1 gray">Plausible</td>
-                        <td class="wx-table-d truncate pt2 pb3 pl0 pr0">Offen</br>Fair Web Analytics</td>
+                        <td class="wx-table-d truncate pt2 pb3 pl0 pr0">Offen<br>Fair Web Analytics</td>
                       </tr>
 
                       <tr class="bg-near-white">
diff --git a/homepage/theme/templates/trydemo.html b/homepage/theme/templates/trydemo.html
index 5911e00..5fafd30 100644
--- a/homepage/theme/templates/trydemo.html
+++ b/homepage/theme/templates/trydemo.html
@@ -45,14 +45,14 @@
       </h3>
       <div class="flex flex-column items-center">
         <p class="lh-title tc ma0 mb2 gray">
-          Details on how to<br> install and run Offen
+          Details on how to install<br>and run Offen Fair Web Analytics
         </p>
         <a class="w-100 w5-ns tc b link dim ph4 pv2 dib b--solid bw2 mb5 cclr-brd-black-mid cclr-fnt-black-mid" href="{{ DOCS_TRYDEMO_URL_CAMPAIGN }}" rel="noopener" target="_blank">Open Docs</a>
       </div>
 
       <div class="flex flex-column items-center">
         <p class="lh-title tc ma0 mb2 gray">
-          All you need<br> to use Offen in production
+          All you need to use<br>Offen Fair Web Analytics in production
         </p>
         <a class="w-100 w5-ns tc b link dim ph4 pv2 dib b--solid bw2 mb5 cclr-brd-black-mid white cclr-bg-black-mid" href="/get-started/" rel="noopener">Get started</a>
       </div>